INTELLECTUAL PROPERTY ? TRADEMARKS: Live Webinar

Through this live webinar, learn how to protect something more intangible, but nevertheless just as important ? your company?s brand and reputation. Trademark law allows a company to protect not only the brand names of its products, but the overall good will of the company. It is what gives certain companies (Rolex, Mercedes) an inherent advantage over others (Swatch, Yugo). However, it comes at a caution ? vigilance ? that can lead to ?genericide? (Band-Aid). We will discuss the pros and cons of trademarks as part of your moat.