BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20160128T190000Z
DTEND:20160128T200000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:INTELLECTUAL PROPERTY ? TRADEMARKS: Live Webinar
DESCRIPTION:Through this live webinar\, learn how to protect something more intangible\, but nevertheless just as important ? your company?s brand and reputation. Trademark law allows a company to protect not only the brand names of its products\, but the overall good will of the company. It is what gives certain companies (Rolex\, Mercedes) an inherent advantage over others (Swatch\, Yugo). However\, it comes at a caution ? vigilance ? that can lead to ?genericide? (Band-Aid). We will discuss the pros and cons of trademarks as part of your moat.
X-ALT-DESC;FMTTYPE=text/html:Through this live webinar\, learn how to protect something more intangible\, but nevertheless just as important ? your company?s brand and reputation. Trademark law allows a company to protect not only the brand names of its products\, but the overall good will of the company. It is what gives certain companies (Rolex\, Mercedes) an inherent advantage over others (Swatch\, Yugo). However\, it comes at a caution ? vigilance ? that can lead to ?genericide? (Band-Aid). We will discuss the pros and cons of trademarks as part of your moat.
LOCATION:Live Webinar
UID:e.2057.5669
SEQUENCE:3
DTSTAMP:20260404T040808Z
URL:https://business.waucondachamber.org/events/details/intellectual-property-trademarks-live-webinar-01-28-2016-5669
END:VEVENT

END:VCALENDAR