How to Grow Your Wauconda, IL Business with an Engaging Email Newsletter
Email marketing doesn’t sound particularly trendy. In a world where brands are making it big on social media by building large followings and partnering with famous influencers to promote their products, email can seem a bit outdated. But nothing could be further from the truth! Email marketing is still an incredibly valuable and effective marketing strategy today. No other marketing channel offers the same level of personalization, engagement, and analytical insight. This article from the Wauconda Area Chamber of Commerce explains why you need to focus on email marketing—and how to get started!
Why Newsletters Are Valuable
Sending out regular email newsletters can benefit your business in several ways. HubSpot explains that email is the ultimate tool for creating personalized content. With email marketing, you can segment your audience to deliver highly targeted messaging to specific groups, such as one-time shoppers vs. those who frequently purchase products from you. Email newsletters are also great for collecting customer feedback, encouraging repeat business, and increasing the credibility of your business. And because sending out newsletters is very affordable, it’s a low-risk marketing strategy that offers a generous ROI.
Tools for Easy Newsletter Creation and Management
The right tools will make it easy to create compelling email newsletters while maximizing the results of each campaign. Look for tools that help you create, edit, share, and manage your newsletters. It’s a good idea to look for programs that send out newsletters that are unique to each recipient, ensuring your readers get content they will enjoy the most. Not only will this boost your email engagement, but it will also help keep those newsletters out of the dreaded spam folder!
Common Email Mistakes
Be careful to avoid common mistakes as you prepare your email campaign. Don’t buy email lists as this will hurt your open rates and lead to spam complaints. Don’t send the same email to everyone on your list. Avoid lengthy messages that demand focused attention from your readers and try not to include promotional content in every email. Mix it up with educational, informative, and entertaining content to provide more value to your recipients.
Writing an Effective Email Newsletter
Following a few email best practices will help you get more people to open and read your newsletters:
Begin each email explaining how your reader will benefit.
Ask questions to get your readers thinking.
Use numbers to provide clarity and highlight key information.
Hook readers with time-sensitive calls to action.
Provide cutting-edge insights and key industry updates.
Keep your emails short and scannable.
Pick the right email format for your goals.
Use Data Visualization to Improve Engagement
Good email engagement translates to high click-through rates. While the writing tips above can help improve engagement, good visuals are key. Venngage recommends including mini infographics in your emails to grab the attention of your readers and get your point across quickly. Visualizing data with bite-sized infographics is a great way to show your readers why they should care about the information you’re sharing.
Hire Professionals to Help with Writing and Design
If all this sounds a little overwhelming, don’t hesitate to hire help. Onboard a professional copywriter who can write sales-driven content for your newsletters. Work with an email marketing expert who can help analyze your customer data and come up with content ideas that will resonate with your audience. Outsourcing your email marketing to skilled professionals is the best way to ensure your newsletters result in conversions.
Communicating with contractors (and especially designers) often involves reviews of format-specific documents, which is why it’s helpful to send PDFs instead of original file formats. Plus, your web designer or content editor may use a program that you don’t have, which makes opening these files incredibly problematic. Encourage everyone to convert their files to PDFs before sending for feedback and review. This PDF conversion tool makes the process as simple as dropping in the file, converting, and saving, and it will make your review process so much easier.
Start Email Marketing
Sending out email newsletters can do wonders for the growth of your business. In just a few months of email marketing, you’ll see better customer engagement, more return shoppers, and a growing customer base as a direct result of your campaigns. And if this all feels a bit overwhelming, outsource a few roles and use free online tools to ensure your communication is on point. Take your marketing to the next level and get started on your first email newsletter today!
If you’re ready to grow your business with the help of great local resources and partnerships, join the Wauconda Area Chamber of Commerce.
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